Relaxing and traveling are two passions of mine, in which they were combined to created Aroma Caves. It is a mailer subscription of spa packages. The main ingredients in each spa package is a unique herb or plant from a specific country. The labels for the packaging were uniquely designed with Indian mandalas as a design motif.
Inspiration
The indian mandala has a symmetrical pattern with clean lines and floral patterns. I wanted to incorporate them into my project without over-designing and neglecting from the relaxing feel of the package. The color palette is aimed to be warm and light yet bold with a few contrasting colors. Below depicts my mind map and moodboard in which I drew inspiration from.
Logo
The logo was created after much experimentation with icons and wordmarks. Ultimately, I chose to create a serif wordmark to complement the plethora of design that will be on the rest of the packaging and to still maintain a sense of elegance.
Process
Final Products
Packaging
As part of the Aroma Caves brand, boxes were designed with an Indian mandala theme to package the products in. The color palette was made to be neutral with the bold pop of the navy blue. The purpose of the neutral colors was to not overshadow the designs inside the box that cater to a specific country. Postcard-style thank you cards were enclosed in an envelope inside the box along with a mini info booklet with more details on each specific product and the unique herb/plant utilized.
Website
Brand Book
